January 18, 2004
HOUSE hospital
Tuesday May 18th Doors 6.30pm
The Horse Hospital, House Industries and House 33 team up for the book launch of House's ten-year retrospective book, House.
House Industries Releases 10-year Retrospective Book
House Industries — an internationally-recognized, independent digital typeface, design and illustration studio — announces the release of its ten-year retrospective book, House.
Partnering with German publisher die gestalten Verlag, House Industries has produced a definitive compendium of its work over the past decade.
The Delaware-based company is known for its distinctly American pop culture aesthetic and exploration of diverse themes ranging from historic Las Vegas signage to the custom car artwork of Ed “Big Daddy” Roth and the lettering of Modern architect Richard Neutra. The company’s devotion to authenticity and craftsmanship has won praise from graphic designers, major advertising agencies and hot rod enthusiasts alike.
Scheduled for release in April 2004, this unabridged chronicle follows House Industries’ ascent from modest beginnings as a two-man graphic design firm to one of the world’s most prolific type foundries. The book features an informative visual history, including hundreds of never-seen-before sketches, photographs, reference material and original illustrations set to an entertaining backdrop of useful creative tips, candid design critiques and hilarious anecdotes.
House Industries’ unique type products can be seen on everything from cereal boxes and fast food packaging to large-circulation magazines and popular television shows. The company’s fonts have become essential tools for designers seeking unique and effective typefaces. As pop culture chronicler Sven Kirsten writes, “They are good at what they do because they not only appreciate art, aesthetics, and style but are also in love with concepts. Their font kits are microcosms of the pop culture they represent. Their products are not just fonts; they’re a lifestyle.”
The linen-bound, 240-page hardcover volume employs six-color printing and spot varnish on a variety of substrates. The accompanying multi-session CD includes five exclusive new House Industries fonts ($150 if sold separately). The CD also features an original performance by the House band and other priceless sound bites.
Signed and numbered editions of House are available directly from House Industries at http://www.houseindustries.com. It is also available at book stores and major online outlets such as amazon.com.
And check out www.house33.com
posted by James on January 18, 2004 03:43 PM